Overview:

Exhibition Day 1 • Conference Day 1 (10:00-18:00) across four stages, including ribbon-cutting with Roberta Metsola; evening Opening Mixer and B2C Awards.

Exhibition & shuttles

08:00-18:00 - Shuttle (Central Rome ⇄ Fiera Roma).
10:00-18:00 - EXHIBITION - Day 1 (Fiera Roma).

Conference - Day 1 (10:00-16:10) - Four stages

Stage 1 - Regulatory Briefing

10:00-10:10 Welcome to SiGMA Central Europe
10:10-10:15 Welcome note
10:15-10:45 Panel - Licence to Launch: Winning Strategies for Entering Regulated Markets
11:15-11:45 Panel - The Industry’s Role in the Regulatory Debate
11:50-12:10 Fireside - Level Up Your Risk Strategy: Tax Insurance in Gaming
12:10-12:20 Keynote - Roberta Metsola, President of the European Parliament
12:20-12:40 Inaugural ribbon-cutting - Eman Pulis & Roberta Metsola
13:20-13:35 Keynote - From Italian Expansion to AI-Driven Personalization
13:35-14:05 Panel - Voices of Authority: Inside Europe’s Regulatory Roundtable (Latvia/Bulgaria/Cyprus + EGBA)
14:05-14:35 Fireside - The Champion’s Mindset
14:40-15:15 Panel - Who’s In Charge of Brazil’s Billion-Dollar Market?
15:15-15:40 Panel - Italy’s Grand Gaming Reform - Where Do We Stand?
15:45-16:10 Panel - Grey to Gold: Jurisdictional & Compliance Challenges.

Stage 3 - Affiliate Leaders

10:00-10:10 Welcome
10:15-10:30 Keynote - Mobile or Nothing: Dominating Italy’s 85% Mobile-First Gaming Market
10:30-10:55 Fireside - Micro Moments & the Rise of Micro-betting
11:00-11:30 CEO Power Panel - When in Rome, What Would Caesar Bet On?
11:30-12:05 Game Show - Call the Shot Game
12:10-12:40 Panel - Media Power-Up: PR, Press & Engines Behind Headlines
12:45-13:15 Panel - Product vs Marketing: What Drives Growth?
13:15-13:30 Keynote - From Performance to Personality: Building Brands
13:35-14:05 Panel - Bid Like a Bot: Real-Time AI Campaigns
14:05-14:35 Panel - Inside Cybercrime: Tackling AI Fraud, Deepfakes & Cross-Border Threats
14:40-15:10 Panel - Ad Bans, Data & the New Marketing Stack
15:15-15:45 Panel - Attribution Models That Don’t Lie
15:45-16:00 Keynote - Scripted SEO: Black-Hat vs White-Hat.

Stage 2 - People, Partners & Performance

10:00-10:15 Welcome
10:20-10:50 Panel - Culture Starts at the Top
10:50-11:20 Panel - Leader Blind Spots
11:25-11:40 Keynote - Wellbeing at Work
11:40-11:55 Keynote - Rebalancing Leadership: Purpose as the Compass
12:00-12:30 Keynote - Don’t Love Your Job, Job Your Love (Sara Al Madani)
12:35-13:05 Panel - The Human Cost: Wellbeing in an Industry Under Pressure
13:05-13:35 Panel - The OGs of Online Gaming
13:40-14:10 Panel - The Spirit of iGaming in a Regulated World
14:10-14:40 Panel - Creativity in Action: How Great Games Are Made
14:45-15:05 Live Demonstration - Tricks with Sal Piacente
15:05-16:05 SiGMA Startup Pitch.

Stage 4 - Frontier Tech & Payment Expert

10:00-10:05 Welcome remarks
10:05-10:35 Panel - Malta Regulation Approach & Startup Ecosystem
10:40-11:10 Panel - Crypto, Gaming & AML: Beyond MiCA
11:10-11:40 Panel - From SWIFT to Stablecoins: Cross-Border Payments
11:45-12:15 Panel - MiCA vs The Genius Act
12:15-12:45 Panel - AI Agents for Security/Compliance/CX in Banking
12:50-13:20 Panel - Payments Strategy for Operator Growth
13:25-13:55 Panel - Stablecoins vs CBDCs
13:55-14:25 Panel - Scaling Crypto Payments for High-Volume Gaming
14:30-14:50 Keynote - UAE’s Web3 Ecosystem: 2025 Recap
14:50-15:20 Panel - RWA Tokenization in Dubai
15:25-15:30 Keynote - Address by MEP Brando Benifei
15:30-16:00 Panel - Italia Innovata: Digital Renaissance.

Evening

18:00-20:00 Networking Drinks - Opening Mixer (Platinum)
19:30-23:00 SiGMA B2C Awards (Cinecittà) - Platinum/table sponsors/paid seats
19:30-22:30 iGathering Dinner - Executive Exchange (Premium/Platinum)
19:30-22:30 Executive Networking Reception (Premium/Platinum).

Source: Official SiGMA Europe Agenda (Central Europe 4 Nov 2025).